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Stylists salon owners Creative people idea’s for creative business  As Salon owner’s and Manager Stylist’s.

Thats what we are or strive to be. We all have one major things in Common. Do you know what that is ? We all work in the service Industry. It is our job to offer the highest standards of. Service and Consultation. providing our clients with a special personal experience. This is a team effort an experience that starts as the client walks through the door and is greeted by receptionist and salon assistance. As stylists to offer the best advise supported by knowledge and skill. On going training product knowledge updates are all key factors to staying current and on the cutting edge of our industry. We are in the business of making clients feel and look good,helping them to feel  happier about themselves.

It is a know fact. That 50% of clients that visit a salon for the first time do not return! Why is this? What is going wrong? We all spend so much time money and energy trying to get new business. We forget about the existing business. We forget to live in the now! Striving and Trying to build up a strong clientele. But constantly driven to look for new clients new ways to attract clients. We use mediums such as Groupon It attracts new business potentially new clients.But can you keep them? There is no magic bullet. The discount market is not sustainable.

We need to take an honest look at what is going wrong.

This has to be done both as. A Salon as a team and as an individual. Clients leave a salon or stylist for a number of reason’s. Poor service. Bad job. Personality issues. Pricing. Oh and a friend telling them about the new wonder salon down the road. That being everything yours is not! In all of the above instances the only one person who cannot be blamed is. The client. It is our job to cherish care and build up a trusting honest relationship. One that comes for giving the ultimate service. Change improvements. Salon service. Image. Increased business all possible but it does take. Hard work, Humility, Honesty and caring.


Here is a little personal reflection. But it get’s a point home.

Since returning to the Uk from the west coast of Canada. I have stayed in touch with many of my clients will still chat stay connected. It’s easy! How? With so many Media tools available to us. I have learned a huge lesson from the clients i had inVictoria who still take the time to write and connect who still ask for hair colour advice who still endorse me on Linked In this is 4 years on these are  caring people we developed great relationships built on trust respect skill knowledge honesty. The salon. The service. today i still get many postings with messages from people who’s hair I have not done for four  years. But they still care they still remember the time we spent together.  They leave messages reflecting on this time spent. Why? Because they wanted to. Because they cared. Because we had built up relationships still strong today.

Service Consultation the key.

We get so wrapped up in booking. Being busy. Fitting in as many clients as possible. That we forget that the person that client in the chair is the most important thing. Think less about the money more about the service for one takes care of the other. Look after that client give the most attentive service make them feel special she will tell friend and so it builds. I can attest to this i never advertised and my business was built on word of mouth alone! I was always fully booked !Easy just repeat the same system over and over treat every client the same every time as if it were a first visit and they are really special. Fool proof!

*Service .Consultation. Communication. Professional product advise. note not sales advise educate the product it will sell it self.

* Trust. Respect. Honesty. Relationships. Commitment .Advise. Service,Consultation. Communication. The keys do you take the time to really listen and give honest advise?

*Would you suggest a different look ? If what was being requested would not look good?

*Would you suggest not doing a chemical process if you thought condition to poor?

*Would you stay late working with a client until happy?

Have boundaries.

This sets the tome for mutual respect  a 15 min rule for lateness no exception ! why it’s easy the knock on effect over the day creates you running late others being effected.

You see both clients and us as stylist have to be accountable for our actions. Make a decision live with the consequences. Mutual respect. Open lines of communication.

Give sound solid honest advise even if it’s not what the clients wants to hear. Do not take on work that is not represent your own high standards and explain why? a chemical service may not be possible at this time lay out a time frame for change be positive we are in the business of solving problems not creating issues.

If you a stylist in a salon be a team player share your skills and knowledge /mentor a young member of owners encourage collaboration develop your salon brand share you vision. Inspire you team encourage innovative creative thinking. Put thoughts and ideas into action be progressive. Don’t be the salon lone wolf putting self before others share give back be committed  have fun!

Be a leader develop a team a salon that is a leader in excellence specialise in certain field encourage ongoing career and skill development. Oh so much can be done if we take action.

More to follow on this topic but enough to digest for now.

Some useful tools.


 The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.


This journey, this career, is wonderful – challenging, inspiring, and yes, hard work.

Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

I also think that we need to always look at the WhyAsk the question Why are we in business whats it for? OrWhy do we want to go into to business what is success? Why do I suggest this I think by asking and exploring the why we get to the motive behind why we want to be in business what is true success. Why the will also help us to understand our true values this in turn helps us to follow the path to the success we want  and desire. It will help us to surround ourselves with the right team those who share our values and vision.


Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

Mike B2MR

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image.


The Salon & the ‘S’ Word

 Written by Mike Vallance

My web site is Back2myroots: B2MR feel free to check in

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