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Salon stylists finding customers

Back2myroots : A place to share thoughts and grow idea’s. B2MR


Salon stylists finding customers

I have just finished reading the new and inspiring book by Martin Green It has left me wanting to go back and read more, whilst reading it I found myself taking notes about the areas he cover and addresses as he looks inside the salon at the dynamic’s at the people the processes at what makes the salon work but at a new and deep level. As we all know for a salon to be a success it has to have the right appeal it has to match the right stylists with the right client or at least offer alternatives as our clients all want different things and all have different needs and wants. As stylist we all work better with some clients than we do others. Why is this ? 

It was Martins book and his approach to me that lead us to the collaboration to write The Salon and the S word 

In this book Martin is taking what we all know and then questioning some of the preconceived idea’s we have about personality traits. He looks at how certain traits can impact any given relationship between stylists  and client. If you like its personality profiling done to question or make us think at a much deeper level about how we develop  the relationships with our clients. At the centre of the is communication ‘The consultation’ The art of listening the art of asking the right questions. Being able to offer advice and solve those client problems. I really think that many if not all salons could benefit from having  greater understanding of who we can and do interact with each other both as individuals as team members but most importantly with our clients. This deeper understanding of personality traits this understanding of our own individual profile can only serve to improve or people skills and give us a greater understanding of both ourselves and others that we interact with in our daily and salon lives.

This book is designed to make us think! It certainly raises questions leaving us to find the answers,something much needed in our industry. Its brave but leaves you wanting to go back for more. I found my self after the first read writing notes on pages to re visit. Its more than a book its a manual for change if your willing to be open minded and willing to think out side of the box. My hope is that others will embrace this book and really think about how the relationships we have with our clients are impacted by the personalities we have. How we might be able to look at changing, how we deliver that consultation, the questions we might ask. It offers or suggest a way to instil a new froward thinking strategy into your salon culture if your open minded and forward thinking! Are you ?

As a salon owner or business owner, as a stylist how often do you feel challenged ? 

The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.


This journey, this career, is wonderful – challenging, inspiring, and yes, hard work.

Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

I also think that we need to always look at the WhyAsk the question Why are we in business whats it for? OrWhy do we want to go into to business what is success? Why do I suggest this I think by asking and exploring the why we get to the motive behind why we want to be in business what is true success. Why the will also help us to understand our true values this in turn helps us to follow the path to the success we want  and desire. It will help us to surround ourselves with the right team those who share our values and vision.


Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

Mike B2MR

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image.


The Salon & the ‘S’ Word 

 Written by Mike Vallance

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