Offering the highest standard of salon consultancy, salon coaching and skills development

Professional hair salon products

I would like to share some thoughts on Professional hair salon products and indeed reflect a little on a few different fronts.


1/ The Manufacturer their role

2/ Product development and quality

3/ Training and support

For me all the three components have to come together to demonstrate commitment quality and passion, a passion for the industry, a passion to produce the highest quality products, ones that excel in what they offer to assisting the stylist to create amazing styles and looks in the salon. Transparent about and inclusive education material supported by ongoing training and career development. A tall order some might say or think.

In the late 90’s around 1999 a company offering a new vision, the highest quality  hair colour line to support an already well known product line this company was “Lanza” This new colour line was called “Belavance” It took the market by storm in “North America”, It was new it was exciting it was innovative.The education and support was out standing the investment in training and salon support was unrivalled its what salon owner and stylist wanted. An amazing product line with full salon support. I was so lucky to have had the opportunity to be a art of this work for “Lanza Canada” as an educator learning growing and sharing with others, promoting was I still think was a product that raise the bar in hair colour an support education.  It was  the experience gained whilst doing the education, salon support and my own personal career development that enabled me to write “The salon and the S Word” My book looks at and covers so many of the issues we face as salon owners and stylist in the salon toady.


Why write this now?

Well here we are some 18 years later and another amazing product line is in mu opinion striving to do the same again its exciting its innovative its forward thinking it creative in its thinking Its invest and supports the industry. I have been writing review for the past year on their product and more recently on some very specific new products that have come available to us. This time last year I attended a fur day training in Italy with this company and I was frankly blown away. I left the training wanting to be a part of this committed family. I wanted to and still want to get to soon and stylists thinking about the endless possibilities from breaking away from the safety of the big name products manufactures and look at a new exciting product line and manufacturer.

Its so daunting to think about switching product lines and yet for a salon it can be exciting and breath a new life into it, If embraced by the team, if full training support is given in the tradition time. Clients will become excited when enthusiasms about new products need possibilities take hold in the salon. As salon owners and stylist we can not always sit back using the same old safe products, we have to look at whats new exciting innovative we have to want to be inspired.


Does the product line you use inspire you?

Does it excite you?

If not why not?  

Its so easy for us to settle for the easy option, we see our sales representative every week or bye weekly and place our order for the same safe products,The manufacturer is happy with this if they have colour and retail and back bar in the salon they own the salon from a a supply point of view its very profitable for them.

Ask your self what are they doing for you?

How committed are they to supporting your business?

How supportive are they to training education career development?

The salon and The S Word 

You will note hat so far I have not not mentioned a brand or manufacturer this and been intentional.

If you have read this far I hope it means I have hit a note. to this point no product images no web links! To this point

Alterego Image  

This company is in my view the most exciting, innovative and committed in the industry at this time. I share many views and opinion with many salon and stylist all around the world, I can in all honesty say its the ones who share their views and excitement about this product line that seem to be having the most creative fun, who want to learn more and be challenged, who constantly wait for the next new innovative product to arrive. I can say that I’m not paid to write these reviews or share these thoughts.




The Manufacturer and Brand is Alterego Italy  A professional salon exclusive brand of products designed for the creative stylist the forward thinking salon owner the caring client.



This is a product line that encompasses every salon need and requirement whilst addressing the concerns often raise day our clients who these days are all so very well informed. On whats new, whats safe, what works, from the professional salon products to support and home management and maintenance products this company encompasses it all. Supported by the highest re search with constant development backed by huge investment driven by passion and a motivated body of focused professional.


This year alone three new products /systems have been developed that really are game changers. innovative as they address the wants and needs of stylist whilst considering the bottom  line for the salon owner.


The education is constant the sponsoring of events never ending this leaves the door open to. What challenges you! What do you want from a product. What do you look for from your manufacturer. Whats holding you back from trying something new, at least re-searching look at a new and exciting product line and company.


Cost very competitive. Mixing ratio better than many, equal to some. Choices endless. Retail support products on all lines. Ammonia free option available.  All supported by knowledge able suppliers with teams of well trained educators ready to offer support, many offering their own training facilities as well as in salon support and training.


These are the things that we all have to consider when considering both the product but also so importantly the support and training offered and delivered.

The product line is very comprehensive offering professional products to cater for all needs of both the salon and the stylist salon products and retail support for the clients. Many new an exciting things are being launched and coming on line via their web site Alter Ego Italy and various social media platforms.

For  information on Alterego Italy products contact

All Delivered by exclusive salon products. Presented by Alter ego Italy professional products For more information on the products here is the contact information for North America Iceland and Ireland /Uk :Phil Clark  Alter Ego Italy 

For Alter Ego Italy products and information Contact Adam Howse for information or product in the Uk. All the Alter Ego Italy products are available for delivery to UK from

Adam Howse

Haircare BDM UK/ Ireland

Sweet Squared Ltd
1 Clayton Wood Bank,
LS16 6QZW: | lovecolorproof.comT: 0333 000 7000 | M: 0739 141 5809


Hair industry Conclusion and insight:
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image. 


 The Salon & the ‘S’ Word

 Written by Mike Vallance

Essential for success: commitment, focus, drive, a willingness to make change keeping an open mind. planning. taking responsibility for ones choices making and taking hard decisions. Honesty and staying creatively challenged.

My web site is Back2myroots: B2MR feel free to check in

You can also find me here on LinkedIn on Twitter MikeB2MR and Facebook Back2myroots B2MR


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