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Sales and selling in the Hair salon

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mike vallance

Sales and selling in the Hair salon

A place to share thoughts review hair colour and products.

This topic is worthy of both discussion. Sales and selling in the salon for it effects each and every one involved in the Hairdressing Industry.


Sales and selling in the hair salon. We often here salon owners stating they wished the manufacturer or supplier would offer more help more education better deals. This time of year a salon owner starts to reflect on the past months. How good has business been, can Christmas bonuses be paid to reward hard working team members. Has the business grown enough is it showing profit. The same goes for the manufacturer they to must see increased sales. This enables them to offer education and support. When a salon has increased sales of services and retail it has a direct effect on the supply chain. The supplier distributor gets bigger orders from the salon. The supplier puts in larger orders to the manufacturer. This is an across the board relationship of support. In the new year I want to share more on this topic.



For now consider: This sales and selling be it in salon services or retail sales its the growth in this its the end consumer the client that drives our industry. No service. No sales. No retail. Equals low investment at the manufacturer level and makes it very hard to fund education and training support.

Sales funds education and training: Education supports sales and selling: Salon owners and stylist have to embrace sales up selling and retail sales.


Retail sales and selling:

Alterego Italy professional salon exclusive products.

From time to time salons consider bringing in extra retail stock and gift packs for the Christmas season maybe an in salon promotion. From a client point of view some of these deals can be very good value.

I think that offering these value packs to clients with out excessive mark up is a great way of saying thank you for your custom. We need to work with our stylists our teams to give them the tools to offer and deliver the highest standards of service and skill. From the consultation to communication developing the skills required to recommend a new look or style to discuss and recommend products for home use and maintenance.



We also need to be wise to the fact being over booking can create client loss.Over booking, poor service, rushed service.These are the things team members need to address at this busy challenging time. If your considering instigating changes now  think about a formula for success that will inspire both your team and your clients making change happen is a way forward for now and the future.

Having Spent a number of years involved in Sales and education or is it? Education and sales: It’s so hard to know for one supports the other. [ chicken and egg what comes first] One side sales drives the education machine funding allowing technicians and educators into salons to share and demonstrate. On the other hand without the support of good education the sales go flat. Salons. Stylist lose interest, use products incorrectly getting bad results blaming the product!


Choosing to work with a manufacturer who supports both the salon and the stylist is essential.  professional salon exclusive products that cannot be found on the high street or a discount web site. High quality products both for the salon and retail for the client for home maintenance.


If a client comes to the salon for advise consultation maybe a new look is it selling to suggest a change of look style or colour or any chemical service? No of course not. But the advise given has to come from a platform of sharing and not from the motivation a bigger bill at the end!   The one on one Consultation your time to shine. The relaxing back wash time  a place to pamper and suggest  these are great places to talk about retail products and hair care. explain what your using and why! Knowledge is power . In some cases an assistant can advise you of conversation had team work!

The same applies when they  ask us for recommendation of products for home care and maintenance. ‘YOU’ we are profession. Clients come to us trusting. Our advise and our skill. To me it is only wrong if your advise is sales motivated you after commission rather than the clients best interests!


It is my view. That if you really trust and have belief in a product it will sell it self. If your educated a product how and why it works. If you have a passion for it, it’s easy to talk about it sells it self.

Alterego itlay porduct lines

We as salon owners as professionals we who really care have to encourage our team, our young stylist to have higher standards, skill. Stylists who pride themselves in levels of service and consultation. Have pride of self yet always consider the clients needs and wants. As salon owners we need to inspire our professional passionate creative team .Those who freely share experience and views give clients honest advise and help work with them to attain the look and condition they are wanting the look and style they crave the service they are paying us for.

Our clients want products al of them they all want to emulate their new style at home! You are not giving them full service when not discussing and recommending products. They always have an option to say “No” thank you!


For you the stylists we as stylist are the product we are responsible for building those relationships with our clients that lead to recommendation and great client retention. Work with your clients build those relationships your client in turn will build your business with and for you. Get complacent start to take short cuts and all this can change. You don’t need to constantly look for the walk in clients or the new salon client these are for those new to the team and just starting out. Its how they start out.

But think about this 80% of new walk clients never return to salon after there first visit why is this ??? Potentially they can be a long tern satisfied client can you offer them what they need ?


Do you need some help and advice on moving your salon and team forward with any of these or other salon issues? Here is a the link. You should find answers to many of your questions. To find out more about AlterEgo Italy products education and much more click here.




The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.


This journey, this career, is wonderful – challenging, inspiring, and yes, hard work.

Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.


I also think that we need to always look at the Why. Ask the question Why are we in business whats it for? OrWhy do we want to go into to business what is success? Why do I suggest this I think by asking and exploring the why we get to the motive behind why we want to be in business what is true success. Why the will also help us to understand our true values this in turn helps us to follow the path to the success we want  and desire. It will help us to surround ourselves with the right team those who share our values and vision.


Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

Alter Ego Italy professional products are already having success in both the UK and all over Europe and its now ready to launch and be part of the Market in the USA. It’s offering all the things that I hold dear passion and commitment to salon training and support. It has the support from being just one part of a much bigger entity that is striving for success in the salon and hair industry.

The product line is very comprehensive offering professional products to cater for all needs of both the salon and the stylist salon products and retail support for the clients. Many new an exciting things are being launched and coming on line via their web site Alter Ego Italy and various social media platforms.

Alter Ego Italy is proud to be the only Italian brand, specialized in professional hair care. If you would like more information on this product line you can contact. Phil Clark Alter Ego Italy 

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image.

The Salon & the ‘S’ Word

 Written by Mike Vallance

My web site is Back2myroots: B2MR feel free to check in

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