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The Salon and the S word

The Salon & the ‘S’ Word

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mike vallance

The Perfect Christmas stocking filler for all salon owners, stylist,entrepreneur.



The Salon & the ‘S’ Word  is  the latest addition to the ‘Hair Stylist’s Guide’ series, published by Salonstudies in paperback and available from priced at £12.99. at $19.95

Whats your salon S word?

Follow links for I-book and E-book click here


The ‘Hair Stylist’s Guide’ series of books is aimed at the professional stylist who wants to develop their business skills in a variety of different ways and make the most from their communication with clients and other hair professionals.

This particular book written by Mike Vallance, focuses upon all the essential ‘S’ words that underpin our salon procedures and creates a new ‘benchmark’ for excellence in our global hair industry.

The salon and The S Word

The ‘S’ Word Topics

Service – The word that everyone talks about and is fundamental to everything we do. We know what bad service is, but how do you measure good service? What do our customers want, what do they expect? What are your standards like, could you improve?

Sales & selling – If you can sell; you are likely to do well if you cannot, you won’t go far. Who are our customers, where do they come from? How do we identify our own target market and capitalize on the relationship? Do you know the principles of merchandising and want to set-up your own retail ‘one-stop-shop’?

Suppliers – Your purchases affect your profits, so the less you spend, the more you earn. How do you maximize the relationship with your supplier? How do you achieve better deals and discounts with your suppliers? How do you compete against the big shops and stores?

Staff – As an employer, the people that work with you, should work for you; but how often do they seem to be doing their ‘own thing’? Are you getting the best from them, could they be more efficient, effective and productive?

ImageThe first reviews on the book are coming in and being shared

Quote “Pam Decharo” Salon Owner, Hair International, Stanford Shopping Center, Palo Alto, Ca

I wanted to not comment on Michael’s book until I had fully read it,

The Salon and the S word is probably the highest level book you’re going to be able to but for such a low price. It covers many VERY advanced topics – who are your customers? [demographics] how do your customers think? [psychodemographics] salon locations, stylist development, salon development…  big thank you to Pam Decharo

The salon and the S word and I book

This is very exciting and so I’m so very happy to share that after two weeks of deliberation by the Apple I book team they are now listing the The salon and the S word this is great for all those I pad I phone users.
Please do share and help spread the word. I- book- E-book- paper back book.  
Thanks all Mike B2MR

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