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Be Blonde Pure Diamond lift



Alter ego Italy Salon exclusive products.

Be Blonde Pure Diamond lift.

A high lift blonde hair lightening cream system that offer’s the stylist the ability to deliver a service offering ultimate control of shade and tone.

Alter ego Italy, have developed a high lift cream designed specifically to achieve that perfect balance of shade and tone pigment control with condition and shine.

High lift cream colour that truly delivers


Offering 5 Shades. Lifting 5 levels of controlled lift in 50 minutes.


*HL.1 Natural / Clear.

*HL.2 Ash.

*HL3 Irise/violet.

*HL9.1 Pearl Ash.

*HL.7 Beige.

Supplied in a 60 Gram tube or 2ounces.

Mixing ratio1 part colour 2 parts developer after full consultation and assessment to ascertain correct formulation the application requires full saturation of product this is essential to prevent colour oxidation to early in the process. Apply from back to front not at the front or hairline. Do not agitate once applied. Exact measuring of formulation will deliver the best results, we recommend weighing all product formulations and keep accurate records.


This colour represents a coming together of science and nature tri-active superior lift, total pigment control with even saturation cohesion between all active ingredients, this creates an even film over the hair. Hydra hair 3RO2 natural complex with tocols and ferulates encourages pigment retention.


Active diamond shine complex naturally derived from Inca oil, anti ageing shine.

The consultation and assessment time taken will ensure greater success it is so essential to this process as is application and timing. Always consider.

Product. Method. Technique.

Recommended the Be Blonde product line specifically designed for home maintenance. Shampoo. Conditioner. Toning mousse. Gloss shine. A full service system


I will in the coming days expand on this Exclusive range of products bye sharing the rest of the unique attributes of the Be Blonde Hair colour system. From perfect toning to on and off scalp bleaching  all delivering prefect shade tone balance whilst offering scalp protection an prefect condition and shine.


The product line is very comprehensive offering professional products to cater for all needs of both the salon and the stylist salon products and retail support for the clients. Many new an exciting things are being launched and coming on line via their web site Alter Ego Italy and various social media platforms.

All Delivered by exclusive salon products. Presented by Alter ego Italy professional products For more information on the products here is the contact information for North America Iceland and Ireland /Uk :Phil Clark  Alter Ego Italy 

For Alter Ego Italy products and information Contact Paul Farrell for information or product in the uk. All the Alter Ego Italy products are available for delivery to UK and Ireland from

 The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image. 


The Salon & the ‘S’ Word

 Written by Mike Vallance


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