When we think of red hair colours tones and shades there are just so many shades to choose from. Hot reds, Warm controlled reds. Copper shades all the way through to cool blue mauve reds.
The red shades are the hardest to get to last the hardest to keep that rich true colour. why? because of the size of the colour molecule. Either we have to open the cuticle to much or the colour acts like a stain on the outer surface of the hair and it washes out. Finally the hair is over processed before we start. wrong formulation. many issues.
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