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Stylist Salon owner. A strategy for success

Welcome to BACK2MYROOTS B2MR : Regular postings of fresh new topic’s.Stylist Salon owner. A strategy for success

Stylist Salon owner. A strategy for success


Hair dressers. Colour technicians. Educators .Platform artists. Freelance or mobile.


What motivates us all ? What drives and inspires us into any career is it really vocational a  true calling? What are our expectations? How many of us have a vision and goal a true planned career path with expectation for success and reward? As stylist and salon owners working in this creative diverse sometimes challenging industry we have to have a strategy a career path.This does of course have to be open open and acceptable to change as nothing is ever carved in stone. Career development salon and business development are the areas we have plan for and focus on for future success for both salon stylist and business or organisation.


What areas do we have to think about when planning for development growth and success be it personal, salon, staff, team or business. Before we can plan our future we need to think about where we are at? What contributed to getting to this point be in business choices, personal choices, external influences. We then have to be prepared to accept responsibility for choices made decisions taken.


We have to be able to reflect on our initial vision and goals to be able to see if we are on track or wondering from our chosen path be it personal or business.

There is no fault to attribute. Yes taking some responsibility for choices made is necessary at the same time many external factors can and do effect plans and strategy .We have to be able to have the courage to make change happen, having the foresight and the vision to face challenges.

The biggest thing that holds us all back is “Fear” and  ourselves as salon owners, business owners and individual stylists to grow and thrive reach our full potential and have greater success we have to be prepared to be honest about where we are at in our career. What our weaknesses are. Where we need help and advice. This can is is very hard for may of us. Lets be honest about what holds us back when we peel back all the layer of self doubt. We have to be honest about to what we are prepared to do.



What lengths we will go to to move forward this includes, risk awareness maybe doing a S.W.O.T Analysis would be the place to start [ if interested a full chapter on this in my Book “The Salon and the S word”    this might just get over hurdles help you to do a  review of personal commitment forward going plan. All of this is possible the hardest part is realising that help is needed. Asking for help taking the steps required and suggested when working with others.



Strengths, Weaknesses, Opportunities, Threats.  A simple management tool for looking at the internal strengths and weaknesses and the external opportunities and threats facing an organisation (which it cannot control), useful for analysing the current situation in which an organisation finds itself.

SWOT draws together external and internal audits, and data about now and the future.

 SWOT Analysis Questions

S         Can we build on our strengths?

How do we stay strong?

W        Do we need to overcome our weaknesses?

Can we defend our current position?

O        How can we take advantage of the opportunities?

What resources would we need?

T         How likely are the threats?

What will be the impact?

What can we do about them?

Typical Examples of Factors in a SWOT Analysis Diagram



·       Specialist marketing expertise

·       Exclusive access to natural resources

·       Patents

·       New, innovative product or service

·       Location of your organisation

·       Cost advantage through proprietary know-how

·       Quality processes and procedures

·      Strong brand or reputation




·       Lack of marketing expertise

·       Undifferentiated products and services (i.e. in relation to your competitors)

·       Location of your organisation

·       Competitors have superior access to distribution channels

·       Poor quality of goods or services

·       Damaged reputation




·       Developing market (China, the Internet)

·       Mergers, joint ventures or strategic alliances

·       Moving into new attractive market segments

·       A new international market

·       Loosening of regulations

·       Removal of international trade barriers

·       A market that is led by a weak competitor




·       A new competitor in your own home market

·       Price war

·       Competitor has a new, innovative substitute product or service

·       New regulations

·       Increased trade barriers

·       A potential new taxation on your product or service


NB This analysis is just the first step.  To really create the fit with the external environment is often the most difficult work.

What hold us back be it business, salon or stylist that word again Fear! When we face up to this we have taken a huge step forward. When we seek out help when we ask for help when we commit and work towards a new strategy then we start to make change happen. When we take action. When we embrace change then things will start to shift.



Do nothing can only have one result:

None of this is easy or is free but it’s so very worth while in so many cases a fresh set of eyes, someone listening to your thoughts sharing your vision seeing a new way forward, seeing where mistakes were made or wrong decisions where taken is how things can get back on track. It is so easy for us all to look at a problem and keep seeing the same old solutions or no solution in this instance we just keep putting a band aid over the issue and so it never fixed it never heals! We only ever get one chance to make that first impression, the choices and decision we all make always come with the taking of responsibility however well they work out, re-search those choices plan that strategy plan so that your business your team all succeed. What are you ready to do???


The question is? Is this you could this be your salon? If so what are you going to do about are you willing to embark on making a new challenging chapter of change taking some hard decisions taking constructive advice and guidance. Are you as a stylist as a salon or business ready to do work supported and guided all the way.


The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.



This journey, this career, is wonderful – challenging, inspiring, and yes, hard work.

Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.


I also think that we need to always look at the Why. Ask the question Why are we in business whats it for? OrWhy do we want to go into to business what is success? Why do I suggest this I think by asking and exploring the why we get to the motive behind why we want to be in business what is true success. Why the will also help us to understand our true values this in turn helps us to follow the path to the success we want  and desire. It will help us to surround ourselves with the right team those who share our values and vision.


Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!


The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image. 


 The Salon & the ‘S’ Word

 Written by Mike Vallance

Essential for success: commitment, focus, drive, a willingness to make change keeping an open mind. planning. taking responsibility for ones choices making and taking hard decisions. Honesty and staying creatively challenged.

My web site is Back2myroots: B2MR feel free to check in

You can also find me here on LinkedIn on Twitter MikeB2MR and Facebook Back2myroots B2MR



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