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Seasonal pressure for salon and stylist

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Seasonal pressure for salon and stylist

Salon stylist seasonal pressure. As we approach what was traditionally seen as a guaranteed  busy time for both salon an stylist  busy from October to December we need to take some to time reflect on the changes that have taken place and continue to change us. The expectation the wants and needs of the client has changed and we have to embrace these changes.

We are seeing salons struggling with the temptation of the Discount driven market. When the focus should be on the service we deliver. As salon owners we have to have a clear vision of what we want, we need to have many other skills than just being a good  and creative stylist. We have to understand business we have to have  a strategy. We have to understand our Market we have to fully understand our “Target market”   We have to understand pricing, you need to get together and collaborate a forward thinking market strategy for season promotions.

 

We have to have business skills for this if we don’t have them we need to seek out help so we can succeed into todays market place. Its how we avoid the discount trap. We build a develop a strong team who share our “Vision” we have to empower them yet make them responsible for themselves. They need to understand that the client is number one that the client pays our bills pays our wages has all the power! Yes power!

 

And so to Christmas : Marketing sales promotion.

For the client it’s a very social time parties at work, family events. For us the stylist it’s that balance of trying to fit everyone one in keep everyone happy whilst maintaining standards service.  I say balance because it’s so easy to get caught up in the busy rush and forget the service take short cuts over book to the extent of upsetting maybe even loosing clients. Remember its all about time management and being organised but also remembering you only have one pair of hands. It’s about team work! It’s trusting and relying on the receptionist to do a great front of house job in both booking but also time management. Always the this very busy season for both salon owners and stylists. We should take a moment to make some choices regarding how we are going to deal with and approach the next few weeks of increased and demanding business. Sometimes short term gain can lead to long term pain! Oh and don’t over do the decorations!!

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Wanted to share this its a good message and so a  lesson !!!

We still need to offer the best service experience.That “Consultation” so important traditionally this is a great time of year for really nicely presented packages of products and gift packs so take the time to share with your clients offer advice on products and how to maintain and manage styles at home, this is part of the support and follow up service we should offer are having any in “Salon Christmas promotions”? If so make sure that every one understand what this are!

 

 

As Christmas and the shopping frenzy kicks in so does the need for social hair !! Party fun stuff. The closer we get to Christmas the more chance of missed appointments and lateness as the pressure of the shopping the gifts lack parking so be ready and prepared. If you want to take advantage of all the extra season business extend your hours don’t over book your day beyond what is possible work harder in December take some time in January it’s all about balance your clients will respect you much more than if you keep them waiting short change  them on service or make a mess through rushing.

 

 

This time of the year the salon is about team a big part of that it trusting in the reception and skills of the receptionist as they manage bookings sales and oversea the smooth running of al that is the salon . At this time of year  Thank your clients and your receptionist.

The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.

 

Leadership
Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned so key for success for all concerned.
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Conclusion
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

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Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image. 

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The Salon & the ‘S’ Word

 Written by Mike Vallance

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