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Salon service solutions sales services sales

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Salon service solutions sales services sales

When we consider the above words what comes to mind? How are they all linked together? What do they all contribute to? Success and profitability.

I think that when choosing what products to work with in you salon what brand to associate your salon with one has to consider the services that you offer and how any choices of brand will help you grow your business. The greater the number of services that you offer in your salon and the greater your increase in profitability.

hair stylists the hairdresser community and profession

When thinking about the Brands that you use you must consider the manufacturer and supplier you work with, do also take the time to consider how the products offered can help you business grow. What do I mean bye this? Well one has to look at branding of course packaging for both the products used in the salon but also for retail. One should also consider how big any one line might be.  Consider not only your supplier ad distributor but the manufacturer.How much are they committed to support do they have a training and salon education budget. Is this budget spread around or held back for promotional events and target growth?


Be that salon professional hair colour other salon exclusive professional products or retail products, how much inventory must you carry to feel that you have all the products required to offer any given service. How many retail lines are offered are they complex or do they all compliment each other allowing the client to mix and match products for home maintenance? the sales Representative will always give you the features and benefits you have to do your re-search prepare questions feel that you are getting the full and honest picture before making any decision.



One major consideration to all salons owners is product cost and quality or should it be quality and cost? You decide, professional products do come in at many different price points. Of course choosing the right manufacturer or supplier is essential so take your time do lots of research. Integrity in both the products and those that you are dealing with is essential trust and respect honest. Remember sales is managed by professional sale people their job is to sell.


Having chosen a product line to work with you have to then look at the bottom line to really understand how cost effective any given product line might be for your to your team and to the salon client.

Things to consider.

1/ Professional hair colour permanent

How big is the tube. What are the mixing ratio’s. Can you colour balance with a different product. Semi or Demi if so what is the cost and what are the mixing ratio’s

2/ High lift products again tube size.Mixing ratio’s these tend to be different from standard formulations.

What are the mixing ratios of colour to developer? Cost pre tube. applications pre tube. it is essential to always weigh product and not to waste. waste can add up very quickly to a salon colour bill.

Here are some examples of cost and profit not real costs for any brand:

Tube £10.00ex VAT or applicable tax. 100 grams or 3oz  mixing ratio 1 part colour 1.5 times developer

cost per application with developer £4.50

Net profit                                              £210.00

Average cost charged per service or client £70.00

30 grams of colour or 1 oz with 45 grams or 1/1/2 oz of developer would give you 75 grams of product for a root application on this bases you could get three application spec tube.



3/ How many different colour lines are offered and how many would you have to carry to feel that you can offer a full spectrum of services.

4/ Keratin smoother or relaxers. These tend to come in larger bottles lets say 1 Litre form this you decant the amount of product per head. so its important to know the ration of number of application per bottle given the cost.


One has to look at cost of the bottle.

break this down to cost per application

then look at how much can you charge for the service?

An example of this might be.

Price per bottle             £225.00 ex VAT or applicable tax

Price per application   £      5.00

Net profit                       £2,250.00

average cost charged per service or client £50.00


This could of course be $ € or £ The examples given are hypothetical as salon demographics, location, and general salon rates vary considerably.


perming tends now days to come in individual unit applications if so what does each kit cost and then look at the same equation as above, If its a large bottle again you can break this down to see profitability.



One also needs to consider the products used as pre service treatments and aftercare conditions into this equation. This is why salon retail sales are so important to any business working with salon staff and team members to see both the importance and value in recommending the best home maintenance products to their clients for longer lasting results of both style and condition.



For Alter Ego Italy products and information Contact Adam Howse for information or product in the Uk. All the Alter Ego Italy products are available for delivery to UK from

Adam Howse

Haircare BDM UK/ Ireland

Sweet Squared Ltd
1 Clayton Wood Bank,
LS16 6QZW: | lovecolorproof.comT: 0333 000 7000 | M: 0739 141 5809E:


Chapter 3 and 4 in my book The salon and the S word look at both the salon and supplier relationship and branding.

The salon and The “S” Word

“In writing this book Mike Vallance, focuses upon all the essential ‘S’ words that underpin our salon procedures and creates the ‘benchmark’ for excellence in our global hair industry”. See book reviews and comments posted 

The salon and The S Word

The ‘S’ Word topics:  

Service – The word that everyone talks about and is fundamental to everything we do. We know what bad service is, but how do you measure good service? What do our customers want, what do they expect? What are your standards like, could you improve?

Sales & selling – If you can sell; you are likely to do well if you cannot, you won’t go far. Who are our customers, where do they come from? How do we identify our own target market and capitalize on the relationship? Do you know the principles of merchandising and want to set-up your own retail ‘one-stop-shop’?IMG_6690

Suppliers – Your purchases affect your profits, so the less you spend, the more you earn. How do you maximize the relationship with your supplier? How do you achieve better deals and discounts with your suppliers? How do you compete against the big shops and stores?

Staff – As an employer, the people that work with you, should work for you; but how often do they seem to be doing their ‘own thing’? Are you getting the best from them, could they be more efficient, effective and productive?

Find the answers to these questions and many more and make your future a huge success.


 The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.


This journey, this career, is wonderful – challenging, inspiring, and yes, hard work. w shave to ask ourselves the key reason of why we do what we why! The Why is at the heart of all choice and decisions we take and make.



Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative.Leadership collaboration good management help create an amazing work environment for all concerned. So key for success for all concerned.
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image.

The Salon & the ‘S’ Word

 Written by Mike Vallance

My web site is Back2myroots: B2MR feel free to check in

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