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Salon stylist success is in your hands

Back2myroots: A place to share thoughts and grow idea’s. B2MR

mike vallanceSalon stylist success is in your hands

How can this heading be true, you might be thinking. As a salon stylist all to often resentments are harboured against the salon owner and why not they set the prices they make all the profit, they don’t work hard enough bringing in new clients, they don’t pay you what your worth, oh and they constantly want you to sell retail products. It’s tuff being  a stylist Right ??  Wrong ! Time for some honesty I think.

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The stylist working in a salon is part of a team, all have equal opportunity for success. The salon is the stage provided by the salon owner, who incidentally has taken risks invested their now money to create this space. Back to the stage your area to shine is part of this stage that being  your work area or station/booth, there are always rules, thats apart of life and if you want to play in this sand box you have to expect some ground rules.

You have your stage area, now its up to you. Yes you ! Not the salon not those around you just you! You see after a salon takes you on they well feed you new clients for a while but after an agreed period its up to you. Given that most clients have Five friends if your doing your job correctly giving great service you will have two things Retention and Recommendation. [Note] if this is not the case then you need to look at what your doing, some honest reflection on the services you are delivering.

As a salon stylist you can work as hard as you want, you can earn as much as you want, you can increase your earnings any time. {UNTIL fully booked every week then you are at maximum} This Maximum being worked out as an equation that is based on. Number of days worked. Number hours per day. Service delivered. cost charged this can be worked out to an hourly rate this in turn once you are fully booked will give you a maximum earning capacity. This would not including retail sales.

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How do you do reach this maximum? By growing and developing your client base, by up selling of service through recommendation, by recommending retail product in the consultation process. By managing your time effectively when doing services. This is not over booking this is working in an organised way. This is being part of a team. This is working with the reception on your bookings. This is you marketing yourself, what are your goals, what do you want from your career. Its about commitment. Its about being driven and focused. Its not about sitting in the staff room moaning about lack of new clients. Its honestly thinking about why a client might have stopped coming to you? its thinking about what changes you can make to improve what you do! its about continued skill training personal development training. Investment in self

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The salon is very rarely to blame. Not always the case but for the most part salon owners, business owners want you to be a success as they benefit as much as you the stylist. You get a pay rise when the salon increases its pricing, you can earn more by recommending new services, simple things try promoting treatments for a month see how your take goes up, then start to think about promoting colour! You are in control, but guess! What you have todo the work!

As a stylist working in a salon being paid on commission its very easy to think that if you turn up for work that its the duty of the salon to keep you busy. This is no the case a business that only focuses on new walk in business will fail and staff turn over will be very high. The goal for all salon owners and stylist is to build up a salon reputation for excellence a brand that attracts local people, one thats serves the community, the goal for a stylist is to work with clients develop real honest relationships the reward is that your clients will build your business with you and for you! Think on this over 80% of first tim visitors /walk in clients do not return. Then think Why is this ? 

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Never forget that the client has all the power and choice they can endorse you recommend you and help you grow they can as easily stop booking, move on they can start to talk badly about you .In both the case of the salon and stylist social media and online reviews can make or break you. Salon and stylists need each other, its all about give and take its a partnership built on mutual trust and respect. No free rides, no  expectation of it be easy it can be so rewarding but as a stylist “That success is in your hands”…….. take control, take responsibility for your own success, take responsibility for your career and the choices you make 

Much of this is covered in depth in my Book The Salon and the S word  just click for link to reviews chapter samples ways to order!

 

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The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.

Conclusion

This journey, this career, is wonderful – challenging, inspiring, and yes, hard work. w shave to ask ourselves the key reason of why we do what we why! The Why is at the heart of all choice and decisions we take and make.

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Leadership
Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative.Leadership collaboration good management help create an amazing work environment for all concerned. So key for success for all concerned.
Conclusion
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image.

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The Salon & the ‘S’ Word

 Written by Mike Vallance

My web site is Back2myroots: B2MR feel free to check in

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