Offering the highest standard of salon consultancy, salon coaching and skills development

Exciting hair colour product. Alterego Italy.

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mike vallanceExciting hair colour product. Alterego Italy.

Discovering a new generation of hair colour is always exciting. Its seems that there is a cycle with hair colour manufacturer the old faithful big names stay constant but don’t really offer up anything new and exciting they control many brands and want a bit of every market.

Technical colour wheel

I was excited when in Vancouver Canada and around the years 2000 when Lanza USA got involved in hair colour and education. It was exciting new passionate it wanted to make a difference.. it wanted be seen as professional product line it wanted to support the salon the stylist the professional face of hair dressing.

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Today I’m equally as excited about the possibilities the passion drive and commitment being shown by. Its already had global success and is growing in the the UK its very successful across Europe and its just launched in the USA/ North American market

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As both a brand and products its  offering all the things that I hold dear passion and commitment to salon training and support. It has the support from being just one part of a much bigger entity that is striving for success in the salon and hair industry.

Alterego itlay porduct lines

The product line is very comprehensive offering professional products to cater for all needs of both the salon and the stylist salon products and retail support for the clients. Many new an exciting things are being launched and coming on line via there web site Alterego Italy   and various social media platforms.

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They have an amazing rage of hair colour products. Permanent semi permanent. Demi. High fashion shades and so much more. I’m very impressed with the quality of the products its application and versatility.

It allows for creativity whilst encouraging the stylist and technician to excel with both formulation and execution to create outstanding colours looks styles. All supported with a full range of  Retail products for the client to maintain and mange there new looks and styles.

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*Techno fruit permanent colour

12240095_147735098918175_6621526520431336775_n*My Color Ammonia free colour

*Be Blonde hair lightning systems

*Pure Diamond lift High lift Blonde colour

*Passion Colormask Direct dye 

*Just color Fashion color

*Plasmante perm system  

The product line is very comprehensive offering professional products to cater for all needs of both the salon and the stylist salon products and retail support for the clients. Many new an exciting things are being launched and coming on line via their web site Alter Ego Italy and various social media platforms.

Alter Ego Italy is proud to be the only Italian brand, specialized in professional hair

11781875_857880164300846_6154410984247570773_n care. If you would like more information on this product line you can contact. Phil Clark Alter Ego Italy 

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The Salon & the ‘S’ Word

 Written by Mike Vallance

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