Offering the highest standard of salon consultancy, salon coaching and skills development

Shows education training:


Created as a source of advise education knowledge skill experience:

mike vallance

Shows education training:



Question: As salon owners and stylist. When you go to a hair show do you want to just be entertained or do you want to come away feeling that your have learned something useful to add to your skill set?

I was very lucky to be in Seville this past weekend for the Alterego Italy international hair competition. I was lucky enough to be an invited guest two categories. Creative colour and editorial. 6 stylist represented from around the world Australia, Rumania, Columbia, Uk, North America, Italy. Two women took the prizes Australia took creative colour.Italy Editorial. What an event who says that manufacturers don’t support the industry, I think its salon owners and stylists that need to re search who they want to work with and who will support them. A personal thank you to AlterEgo Italy Exclusive professional hair products. check out the link for the media room and show revue and information then browse the web site.

Well done to all finalist very one a winner with out a doubt. Every look style and colour created showed inspiration diversity and individuality  in both categories.


If education is as important as the show then what would your priority be. Colour or cutting skills being demonstrated. How interested are you in the products being used? Do you like to see then demonstrated and walked about. Does knowing styling  products work help you with your client recommendation and so increase your retail sales.


Final question big event or something more personal? Would going to such an event then lead to looking for some salon education and training or looking at a new product line? Would or do you like to see cutting techniques, razoring techniques, do you like to watch or do you like to ask question and have processes explained?

Can colour do done on stage or should a show just show case colour and techniques enabling a colour technician to explain a process with a live model and visual aids?

Lots of questions here so break down the ones you like. I hope this gets some conversation going.
Mike B2MR
LinkedIn discussion on the Professional hairdresser knowledge net work group 


Hair below  by Alterego Italy artistic / team Academia 12105964_10153199931955754_2250384530922437395_n
Is Grey is the new Blonde  Alterego Italy professional exclusive salon products training and education.


This is quite a long topic but I hope those who read it find it useful Alter Ego Italy professional products are already having success in both the UK and all over Europe and its now ready to launch and be part of the Market in the USA/North America. It’s offering all the things that I hold dear passion and commitment to salon training and support. It has the support from being just one part of a much bigger entity that is striving for success in the salon and hair industry.


The product line is very comprehensive offering professional products to cater for all needs of both the salon and the stylist salon products and retail support for the clients. Many new an exciting things are being launched and coming on line via their web site Alter Ego Italy and various social media platforms.

Alter Ego Italy is proud to be the only Italian brand, specialized in professional hair care.

If you would like more information on this product line you can contact. Phil Clark Alter Ego Italy 

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image. 


The Salon & the ‘S’ Word

 Written by Mike Vallance


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