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Passion Color Mask


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Passion Color Mask

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Alterego Italy

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My Thoughts:

To introduce this dynamic colour product I think ones has consider the thinking that has gone into the development of this product and its very much worth drawing attention to. The popularity and indeed demand for this type of semi permanent colour continues to grow. This type of colour a fully developed colour molecule or direct dye.

IMG_0848They can offer a subtle diversity in shade a tone from almost translucent to tone on tone and natural shade enhancement and even  a bright vibrancy for those more daring. With its conditioning qualities and a deposit that sits on the outer cuticle layer they offer a great alternative to permanent colouring as well as refreshing fading out over weeks or shampoo’s without a noticeable build up.

Of course its also ideal for colour balancing after the roots have been coloured with permanent hair colour Techno Fruit or My colour [ammonia free option]

{ Note:This may vary depending on condition and posit of hair}

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Description /information : 

A product that can be used to support and enhance other hair colour products within the line and offer our clients the ability to enhance or refresh their own hair colour in-between salon services. A conditioning colour treatment that offers so much versatility designed to enhance natural hair tones enrich coloured hair adding depth tone and shine whilst offering excellent  conditioning qualities.

alterego-passion-color-mask-benefici-2Passion colour mask:

This is a direct dye colour fully developed colour molecules these direct dye molecules are deposited on the external or cuticle layer of the hair.

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15 basic shades:

Shades can be mixed matched to most of the ALTER EGO ITALY  permanent colours for fast and easy colour maintenance in-between salon services and for personalising highlights. Six of these shades work very specifically when colour balancing whilst the other shades leave for creativity and artistry when mixed with Fantasy to add personality for bolder color effects.

How to use:

This product can be used to repigment before technical colour services, nourishing colour deposit only no hydrogen peroxide, direct dye colorant for natural and cosmetically coloured hair. With a ph 3.0 3.5  ammonia free Ideal for delivering a gloss conditioning shine ideal as an application over professionally permed to straitened/relaxed hair

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It comes in easy to use tubes in pumps and a client retail sachet is also available for client home refresher. The texture and condition qualities of this product make mixing and being creative in designing very personal shades

 

This conditioning colour is formulated to nourish, intensify and tone both natural and cosmetically coloured hair. It restores incredible shine to dull hair and vibrant brilliance to faded cosmetic colours.Protects and smoothes vitamin E anti oxidizing action. Ideal for colour balancing refreshing or tone enhancement.

 

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Application:

After shampooing, wear disposable gloves, apply on towel-dried hair and distribute evenly with a comb. Leave in for 3 to 15 mins. as per the required color intensity and then rinse thoroughly.

 

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The formula of the coloring cream Passion Color Mask is enriched with INCA OIL, a nourishing oil, extracted from the homonymous plant native to Peru, rich in essential fatty acids, anti-oxidants:

  • leaves the hair structure soft and easy to manage
  • eliminates frizz
  • give softness and manageability
  • exceptional restructuring and anti-age properties

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I love the versatility of this product its conditioning qualities and the depth of tone that it delivers. The freedom to think creatively when mix shade or using to colour balance and blend a must have for any stylist or salon a s both professional product with the added benefit of being a retail sales product.

 

Whilst I wanted to post this as a review I also want to present a before and after picture using Techno Fruit permanent colour for there roots touch up 7/43 9% developer.

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Whilst I wanted to post this as a review I also want to present a before and after picture using Techno Fruit permanent colour for there roots touch up 7/43 9% developer.IMG_0847

Colour balanced with

Techno fruit 7.43  with 3%  and Passion colour mask.  Caramel and Orange  for the under section I mixed 1.3 Caramel and 2/3 Orange. For the crown area I applied 7.43 as a toning formulation { as above}

 

The top and side sections I randomly took sections using both the above formulation as well as caramel and orange separately, I also on some sections put the caramel on the roots and blended the section down using the orange on the ends. This created lots dimension shine and tone down the hair shaft with a little punch on the lighter ends.  see pics below before and after.

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Whilst I wanted to post this as a review I also want to present a before and after picture using Techno Fruit permanent colour for there roots touch up 7/43 9% developer.

Colour balanced with

Techno fruit 7.43  with 3%  and Passion colour mask.  Caramel and Orange  for the under section I mixed 1.3 Caramel and 2/3 Orange. For the crown area I applied 7.43 as a toning formulation { as above}

The top and side sections I randomly took sections using both the above formulation as well as caramel and orange separately, I also on some sections put the caramel on the roots and blended the section down using the orange on the ends. This created lots dimension shine and tone down the hair shaft with a little punch on the lighter ends.  see pics below before and after.

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Colour balanced with

Techno fruit 7.43  with 3%  and Passion colour mask.  Caramel and Orange  for the under section I mixed 1.3 Caramel and 2/3 Orange. For the crown area I applied 7.43 as a toning formulation { as above}

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The top and side sections I randomly took sections using both the above formulation as well as caramel and orange separately, I also on some sections put the caramel on the roots and blended the section down using the orange on the ends. This created lots dimension shine and tone down the hair shaft with a little punch on the lighter ends.  see pics below before and after.

 

 

 

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All the Alter Ego Italy products are salon exclusive for professional use only. They have been developed to guarantee high performance and to be of the highest professional standard for maximum creative expression.

AlteregoItaly

Alter Ego Italy is proud to be the only Italian brand, specialized in professional hair care. If you would like more information on this product line you can contact. Phil Clark Alter Ego Italy 

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image. 

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The Salon & the ‘S’ Word

 Written by Mike Vallance

 

 

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