Offering the highest standard of salon consultancy, salon coaching and skills development

Salon & Spa.Hair stylists.The client.

Back2myroots : A place to share thoughts and grow idea’s. B2MR

 

Salon & Spa.Hair stylists.The client:

Is this the correct order of importance?  Should it be.

The client.  Salon & Spa. Hair stylist?  You decide!

Sometimes in business in the salon when things seem slow. We need to take the time to reflect and review the service and services we offer, ask ourselves are things getting stale are we getting complacent? Maybe its time for a S.W.O.T analysis. see link to “The salon and the S word” for more on this topic and how it can help you.

Image

When or if clients seem to be falling away we often start to question every thing we are doing we review and  look at all aspects of the business, the service we offer the experience we deliver. All a good place to start look at and honestly review! But how often do you go to the source? Yes the source ask and include the client! Ask whats missing. what could be improved? What would they like to see changed improved added! This is working with your clients your “Target Market”

Read the review of a true discussion below:

 

Recently: I went to a formal work function at with my wife’s work. Black tie evening dress do,large tables formally laid out we did not get to sit together. Lucky for me with all these older guys in dinners suits I got to sit between two professional well dressed very educated professional women. Interesting.

We discussed many things mainly polite conversation around why we were at this dinner general chit chat then the big question what do you do! Well experience has taught me that as a hairstylist as soon as you tell women that the cat is out of the bag and views opinions fly about. Standards. Looks. Price. Service. Relationships and indeed consultation its open season on giving opinion on any Salon & Spa on any given hair stylist and of course its presumed i know them all personally!

IMG_4518

This was really interesting whilst siting here reflecting and writing about many aspects of our industry sharing in discussion with fellow piers and professional so often we think we know and have all the answers that we have all the bases covered and a handle on what   our clients want and need!  Well do we?

As I talked with these two professional women both well dressed both well educated both it became very apparent that they were both very dissatisfied with standards service ability of stylist and lack of skills.

IMG_8889

Two women worlds apart they did not know each other their choice of salon stylist and looks very different. One travels to London from Canterbury only 1 hour on the high speed train the other try’s locally but also very dissatisfied. Travelling to London is around £50.00 return on the train. The hair cut colour around £200.00. Yet she feels that the standard of skill the service given that attention to detail is sadly lacking. But although has tried different alone different hairstylist the same applies don’t listen just carry on doing a variation on what she already has creating the same issues. Those being made to blonde over processing no attention to low lights colour issues ect.

 

The second women over processing lack of consultation skills. Lack of sound advice no attention to detail. In both cases it came down to un-professional lack of Service, lack of caring, poor consultation over pricing! We can not dispute that we see bad hair done professionally on the street all the time. Why is this?IMG_5663

Frankly I was quite shocked here we all are sharing what we think.What makes for the perfect salon that experience. Discussing, skills educate training. Maybe just maybe the ones to really start questioning and listening to about concerns are our clients.

IMG_1541

 

Maybe just maybe they hold the key to telling us advising us what they want what they expect from us. Maybe we need to start taking note and listening more. Asking better more intuitive questions. Maybe instead of assuming we know best we should be come to pupils in to learn what our clients really need want and expect. Would this lead to better client retention? Would this lead to more recommendations. Would this lead to better business. Better stylist staff relations?

IMG_1542

 

Are we as professional big enough to take some time to reflect and think about ways to make changes to how we think, what we offer, how we deliver our services.

So many salons are constantly worrying about getting new clients. Instead we should be attending to the ones we all ready have. They are our business now. They potentially are our future through recommendation. They are our business. Its is the existing clients who can and will build your business by returning and recommending.

IMG_8585

This is the case whether you own a salon and employ staff. Whether you are freelance or indeed a booth or chair renter. We forget so easily it’s “Not about us” or what we want we get that by giving the client what they want! its recommendation of looks, style, its recommendation of home maintenance products Yes retail yes selling! its caring. recommending is caring selling is not caring! Not having your clients best interests at heart.

 

This was a very interesting evening an eye opener and great reminder and wake up call to share with others. It’s so easy for us all to get so wrapped up in business and work we forget we get complacent until sometimes it’s to late! we lose clients we lose our business. We have got lost forgotten our vision. Our goals .Our values!

Maybe we could and should all do a little industry reflection looking out rather than in?

The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.

Leadership

Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.
Conclusion
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

I also think that we need to always look at the Why. Ask the question Why are we in business whats it for? OrWhy do we want to go into to business what is success? Why do I suggest this I think by asking and exploring the why we get to the motive behind why we want to be in business what is true success. Why the will also help us to understand our true values this in turn helps us to follow the path to the success we want  and desire. It will help us to surround ourselves with the right team those who share our values and vision.

Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image. 

 

Image

 The Salon & the ‘S’ Word

 Written by Mike Vallance

Essential for success: commitment, focus, drive, a willingness to make change keeping an open mind. planning. taking responsibility for ones choices making and taking hard decisions. Honesty and staying creatively challenged.

My web site is Back2myroots: B2MR feel free to check in

You can also find me here on LinkedIn on Twitter MikeB2MR and Facebook Back2myroots B2MR

Mike B2MR

 

 

 

 

One Response to “Salon & Spa.Hair stylists.The client.”

  1. […] same goes for that client stylist relationship becoming a friendship business is business when their is exchange of money it’s for services […]

Leave a Reply

You must be logged in to post a comment.