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Alterego Italy professional colour

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mike vallance

Alterego Italy professional colour



When a professional manufacture goes out of it way to share product and information with you its only right to acknowledge it. Over the past weeks I had had some products given to me by Alterego Italy to try out. No pressure or expectation put on me in any way no suggestion of anything in return for product and information.

I would like to thank Phil Clark. [europe intl]  Tony Cripps [Uk/supply& academy] and “Pettenon cosmetics“for sharing their products with me and for being so transparent with regard to providing me with technical information colour chart and product information. “I now have lots to study”


It is my hope over the coming weeks to try out different aspect of this very diverse product and professional hair colour line and share results.










Colour 6.44 Techno Fruit.




I am already excited as they have professional permanent hair colour “Techno Fruit” high fashion hair colour “passion mask” and very specific “Be Blonde”range of high lift shades and support products and a totally ammonia free permanent colour line “MY Colour” is PPD free dermatologically tested, A colour company catering for all needs and requirement of salon owners stylists and most importantly the client, designed to work with professional for professionals,with full support and education.


It is all of the above that has attracted me to seeking collaboration with Alterego Italy allowing me to use their products and share reviews and thoughts with readers.

Its early days so i need to play a little and read a lot for I like to be able to explain my choices and finding in terms that we can all relate to and understand.

Offering rich and vibrant red and coopers, to wonderful tone controlled summer times blondes, exciting fashion shades, offering 100% grey coverage with choice of low ammonia or ammonia free permanent colour options a colour family for the technician and creative stylist.


The product line is very comprehensive offering professional products to cater for all needs of both the salon and the stylist salon products and retail support for the clients. Many new and exciting things are being launched and coming on line via there web site Alterego Italy   and various social media platforms.


For more information on the products or the Brand new Uk Academy here is the contact information:

Available now my first Book ‘The salon and the ‘S’ word Available Now Click here for details 


Take a look a current postings of “The salon and the S word reviews” 

Alterego Image


highlights low lights



Reviewing a new colour line:        Reviewing :High lift blonde.

by Alterego Italy

Techno Fruit. Hair colour click above to read reviews on this colour line.

Mike B2MR


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