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Ammonia Free hair colour: Innovation or hype:

Welcome to BACK2MYROOTS B2MR:

 

mike vallance

 

Ammonia Free hair colour: Innovation or hype:

 

 

A place to share thoughts post comments and idea’s on matters relating to hair colouring skill and techniques and anything industry related.

New Ammonia-Free Hair Colour:

                                                                      

When  L’Oréal Professionnel revealed a new product that will, according to the company, revolutionize the salon hair coloring industry. It started a new debate one that still is running!

The argument that MEA has not been used long enough to be judged “safe” is completely
untrue. It has been used for at least 30 years in hair colour, this was part of the information I could find at the time, I wrote and indeed spoke to L’oreal wanting more information sadly they did not bother to supply any.

If MEA has bee around for so long how is it such a new innovation? Is it just a re hash of another type of alkaline? We are now flooded with adds marketing on so many ‘Ammonia free products’ without any hint of the re placement chemistry or what it does!  So why don’t we question why do we trust!

This revolution is now already in many of the home colour kits that promote quick fix Ammonia free colour! is this really professional? just because it’s say’s ‘Herbal’ and has a natural plant extract photo on the box does not make it healthier than anything else.

Lets be clear it’s marketing.It’s selling you what you are being conditioned to ask for!

 The question I ask is simple. Is it really a new innovation? Is it really any less harmful than Ammonia?

Thoughts on new MEA as engine to drive colour instead of Ammonia? MEA is derived from Ethanolamine !  Also Denatured Alcohol used as ammonia substitute why does Ammonia get such a bad wrap just because it smells ?

INOA, short for  Innovation No Ammonia, is discovered after years of research. The treatment will color uniformly and leave hair soft, shiny and silky.
 MEA Or Ammonia the facts:

Monoethanolamine (MEA) is a stable alkaline liquid. Ammonia is a gas.

INOA “lifts color up to three levels, covers gray and has true-to-tone color results”. There is no odor or any discomforts usually associated with ammonia application, such as a burning, itchy scalp.

MEA does not give off gas when used in hair colour.

Ammonia gas is given off when used in hair colour.

Sounds quite good so far but now the table is turning i’m finding hairdressers are asking question  colour companies are releasing information statements are being made voices raised.


Quote:

You’re experiences are not unique with L’Oreal products. They are packed with damaging chemicals and ammonia. Their most recent product they call INOA which stands for Innovatively No Ammonia. The “oil” you have to mix the color with (called the “oil delivery system”) is packed with ammonia. What a farse! in this case Ammonium Hydroxide.

 Ammonia gas can dissolve in water to form Ammonium Hydroxide, which is highly corrosive.This can occur on the skin, eyes and lungs if large enough amounts of gas are released.  (Source MSDS sheet from Airgas Inc. Ammonia in small doses does not present a health risk.}

Many colours, including Matrix, use ammonia and monoethanolamine.The argument that MEA has not been used long enough to be judged “safe” is completely untrue, it has been used for at least 30 years in hair colour.

There is no proof that Ammonia washes off the hair fully or that MEA is any better or indeed washes out it is suggested the Silicon oil does remain in the hair ! whats in that oil?

Breakage, fading, damaged, over-processed hair will occur when using chemical based color. Try Organic Color Systems for the best, most gentle, natural, organic results. Good luck! Don’t give up on your desired hair color, just take a different approach.

In many cases Ammonia becomes more damaging depending on its strength higher levels certainly open the cuticle more! but in low levels and controlled  0.4% 1.2% found in some professional colour is in my opinion safe to use and can be trusted to attain good colour results.

Below is a link and article found posted through twitter both very interesting i think this company really is trying to make a difference have some integrity:

Extract from Article posted:

In March of 2010 L’Oreal Professional launched their “revolutionary” new professional hair color product known as INOA with great hype and fan-fair.  The very name INOA, L’Oreal claims, stands for Innovative No ammonia  As with many new products launched by “Big Beauty”, L’Oreal marketed to thousands upon thousands of hairdressers from around the country and many of them jumped on board by paying extraordinarily high prices, attending countless education,seminars and beginning to use the new product on their client’s scalps with the excitement that you would only expect to see in a young child on Christmas morning.  This excitement is well expected for such a revolutionary concept; a professional permanent color range that performs well and is free of all ammonia is certainly significant and definitely an innovation worth celebrating.  Unfortunately, there are two problems for L’Oreal: (1) INOA’s line is not free of ammonia and the product is far from new; and (2)  The actual revolutionary professional permanent hair color line that is really ammonia-free has been available for over 15 years and is known as organic colour systems

Now, just a few months later, INOA salons are coming to a rude awakening – the INOA line is not ammonia freeand is clearly labeled as containing ammonia hydroxide.  Imagine seeing a new client who is a cancer survivor, a chemotherapy patient, or simply allergic to ammonia and then assuring them that the professional hair color product you use is ammonia free.  What could you possibly tell them after their treatment in which you unknowingly applied ammonia hydroxide to their scalp?  Would they sympathize with you if you told them that you bought the marketing hype but failed to read the ingredients label?  Salon professionals are licensed professionals and as such have an obligation and duty of care when dealing with the trust a client places in their hands to provide them with a safe and positive treatment.  It stands to reason that a minimum level of care begins with knowing the chemicals being applied to their scalp.

What is exceptional is that salon professionals everywhere are using this product without reading the ingredient labels of the products in the line.  The ingredients label for INOA Post shampoo recommended for post-color shampoo with INOA’s “no ammonia” line clearly contains ammonia hydroxide as indicated in their ingredients list on the left (simply click the photo for a close-up view).  While one side of the bottle indicates its contents as “Innovative No Ammonia” the other sides lists ammonia hydroxide on its legally required and government regulated ingredients label.

All of this information and quotes have been found through re search my job has been to pull it together get informed search for your selves you decide,

Question be informed be professional we owe it to ourselves and our clients! colour links:

make over

Understanding hair structure

Natural herbal organic

 The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.

Conclusion

This journey, this career, is wonderful – challenging, inspiring, and yes, hard work.

Leadership
Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.
Conclusion
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

I also think that we need to always look at the WhyAsk the question Why are we in business whats it for? OrWhy do we want to go into to business what is success? Why do I suggest this I think by asking and exploring the why we get to the motive behind why we want to be in business what is true success. Why the will also help us to understand our true values this in turn helps us to follow the path to the success we want  and desire. It will help us to surround ourselves with the right team those who share our values and vision.

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Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

Mike B2MR

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image.

 

The Salon & the ‘S’ Word

 Written by Mike Vallance

My web site is Back2myroots: B2MR feel free to check in

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