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Ammonia Free hair colour: Innovation or hype:

A place to share thoughts post comments and idea’s on matters relating to hair colouring skill and techniques and anything industry related.

New Ammonia-Free Hair Colour:

When  L’Oréal Professionnel revealed a new product that will, according to the company, revolutionize the salon hair coloring industry. It started a new debate one that still is running!

The argument that MEA has not been used long enough to be judged “safe” is completely
untrue. It has been used for at least 30 years in hair colour, this was part of the information I could find at the time, I wrote and indeed spoke to L’oreal wanting more information sadly they did not bother to supply any.

If MEA has bee around for so long how is it such a new innovation? Is it just a re hash of another type of alkaline? We are now flooded with adds marketing on so many ‘Ammonia free products’ without any hint of the re placement chemistry or what it does!  So why don’t we question why do we trust!

This revolution is now already in many of the home colour kits that promote quick fix Ammonia free colour! is this really professional? just because it’s say’s ‘Herbal’ and has a natural plant extract photo on the box does not make it healthier than anything else.

Lets be clear it’s marketing.It’s selling you what you are being conditioned to ask for!

 The question I ask is simple. Is it really a new innovation? Is it really any less harmful than Ammonia?

Thoughts on new MEA as engine to drive colour instead of Ammonia? MEA is derived from Ethanolamine !  Also Denatured Alcohol used as ammonia substitute why does Ammonia get such a bad wrap just because it smells ?

Monoethanolamine (MEA) is a stable alkaline liquid. Ammonia is a gas.

MEA does not give off gas when used in hair colour.

Ammonia gas is given off when used in hair colour.

Sounds quite good so far but now the table is turning i’m finding hairdressers are asking question  colour companies are releasing information statements are being made voices raised.

Quote:

You’re experiences are not unique with L’Oreal products. They are packed with damaging chemicals and ammonia. Their most recent product they call INOA which stands for Innovatively No Ammonia. The “oil” you have to mix the color with (called the “oil delivery system”) is packed with ammonia. What a farse! in this case Ammonium Hydroxide.

Many colours, including Matrix, use ammonia and monoethanolamine.The argument that MEA has not been used long enough to be judged “safe” is completely untrue, it has been used for at least 30 years in hair colour.

Breakage, fading, damaged, over-processed hair will occur when using chemical based color. Try Organic Color Systems for the best, most gentle, natural, organic results. Good luck! Don’t give up on your desired hair color, just take a different approach.

Below is a link and article found posted through twitter both very interesting i think this company really is trying to make a difference have some integrity:

Extract from Article posted:

In March of 2010 L’Oreal Professional launched their “revolutionary” new professional hair color product known as INOA with great hype and fan-fair.  The very name INOA, L’Oreal claims, stands for Innovative No ammonia  As with many new products launched by “Big Beauty”, L’Oreal marketed to thousands upon thousands of hairdressers from around the country and many of them jumped on board by paying extraordinarily high prices, attending countless education,seminars and beginning to use the new product on their client’s scalps with the excitement that you would only expect to see in a young child on Christmas morning.  This excitement is well expected for such a revolutionary concept; a professional permanent color range that performs well and is free of all ammonia is certainly significant and definitely an innovation worth celebrating.  Unfortunately, there are two problems for L’Oreal: (1) INOA’s line is not free of ammonia and the product is far from new; and (2)  The actual revolutionary professional permanent hair color line that is really ammonia-free has been available for over 15 years and is known as organic colour systems

Now, just a few months later, INOA salons are coming to a rude awakening – the INOA line is not ammonia freeand is clearly labeled as containing ammonia hydroxide.  Imagine seeing a new client who is a cancer survivor, a chemotherapy patient, or simply allergic to ammonia and then assuring them that the professional hair color product you use is ammonia free.  What could you possibly tell them after their treatment in which you unknowingly applied ammonia hydroxide to their scalp?  Would they sympathize with you if you told them that you bought the marketing hype but failed to read the ingredients label?  Salon professionals are licensed professionals and as such have an obligation and duty of care when dealing with the trust a client places in their hands to provide them with a safe and positive treatment.  It stands to reason that a minimum level of care begins with knowing the chemicals being applied to their scalp.

What is exceptional is that salon professionals everywhere are using this product without reading the ingredient labels of the products in the line.  The ingredients label for INOA Post shampoo recommended for post-color shampoo with INOA’s “no ammonia” line clearly contains ammonia hydroxide as indicated in their ingredients list on the left (simply click the photo for a close-up view).  While one side of the bottle indicates its contents as “Innovative No Ammonia” the other sides lists ammonia hydroxide on its legally required and government regulated ingredients label.

All of this information and quotes have been found through re search my job has been to pull it together get informed search for your selves you decide,

Question be informed be professional we owe it to ourselves and our clients! colour links:

Understanding hair structure

Natural herbal organic

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