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The hair salon survival plugging those leaks!

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The hair salon

survival plugging those leaks!

 The hair salon plugging this leaks. Is your salon leaking are you struggling to stay afloat?

These are tuff times we are told for all businesses and yet why is it one salon struggles whilst one on the same block or streets away is booming?  Yes we have a global economy that is slow, we face challenges from competition, clients looking for deals and discounts. The hair industry and owning a salon have many more challenges these days. Yet there  are ways to save money stop wastage plug those unnoticed leaks? Of course there are so many unforeseen running costs in the salons well as the inevitable ongoing expenses. Here are a few tips that might help you. Where can these leeks be can they be plugged? Yes it takes just a few changes in patterns and actions. It takes leadership it takes having a resolution the create and inspire positive change .IT means taking action!

1/ We have all done it : It constantly happens in the salon those off hand discounts you know the ones That client who is having a tuff time or that special regular you like that one who tips well! Her or his service was maybe full head highlights and cut. You take your client to the reception and say to the receptionist oh just charge for cut and a T section toady! or that cut and blow dry we will just call that a flat X today! this is discounting this is giving away money if your staff member it’s not yours to give! How often does this happen. Add it up it has to stop.The client does not expect it they come for the service and attention you give no need to try and buy loyalty it’s off hand discounting costing the salon £££$$$$ every month and the stylist as commission is less. Change number. One stop this practice across the board!

2/ Carrying to much retail stock.If it’s not moving it’s dead money go the shelf carry what you need and what you know sells. Don’t mark up excessively be competitive sell more for less! The more you can retail the better the deals with your distributor. Pay invoice 30 days products carried as retail inventory. Constantly change and rotate  stock,  don’t over stocking on old packaging it’s dead money you end up either discounting it or using it in the salon.

3/ Products Salon stock. I don’t know how many salons i have been in that have boxes of half used tubes of colour ! Why is this staff are to lazy to look for the used tubes have a system where they must be used prior to new stock being released. This is a major cost to salons stock control. Don’t let staff dictate what products they want or need. Have one person in charge of salon products stock inventory .Keep al staff current and educated on products.

4/ Product waste: Over mixing of product and general misuse of products not good for the environment by a gain it adds up a big expense to the salon.How much colour and bleach is left over after any given process! Weigh it measure it keep good records of formulation eye balling formulation is not professional and creates waste! Consider if you do not keep good formulation records how can you emulate the same colour! your sick how does your co worker cover for you !!

5/ A fair and structured: commission and reward system one that works for the salon offers incentive but can be afforded. Many salons can be held to ransom by a busy stylist this can be costly it have to be fair for all. make sure appointment bookings and times allocated are managed by the reception. No more added time added extra time just because you enjoy the chat with a certain client!! over the week how many lost appointment does this make for the salon!

If you were to apply these five changes to your salon over a month you would sees noticeable increase in revenue and saving on costs. I’m not suggesting cut backs. I’m suggesting taking control not just as an owner but as stylist . Stop giving those 10 or 15% discount breaks think about product use. Manage your stock both retail and in salon. Think about making these changes it can be nothing but good for all concerned the salon the business the salon and index the staff team. If your giving the best service have great skills offer a wonderful experience that’s all you need to do!

I write this from experience having owned salons but also visited so many where this constantly happens.

Finally start keeping records of the new clients the walk in client see how many re book or come back a second time! Do this over a period then have a staff meeting to discuss retention and re booking. Over 25% and up to as high as 50% of clients who visit a salon for the first time do not return! How much business are you losing!

Some easy steps to make some big changes that could make such a big difference to the salon the staff ad your profitability. Discuss this with your team it cost everyone it could be your survival collaboration not dictating make your team responsible for their part in this. Manage your salon wisely drop old habits remember why your in business. think about the vision you have for your salon your life.

 

Need some help? All these topics and more  are covered in the salon success club on line support program  check out  what we can offer you if struggling to make these changes. If in doubt take the 4 week challenge. regain control of your business plug those leaks. get profitable be successful a leader in your community.

Here are the links to the pages that will help you.

 

Believe in your self your vision :

It will not serve you to call around other salons to see what they charge and price yourself accordingly. There are a few reason why most salons run at no or little Profit . They are busy copying one another! Or driving pricing down by competing in a discount driven market, the discount driven market is not sustainable and is doomed to failure.

There are formulas to set your prices that do not involve emotion We can show you how. Let’s face it – it costs the same to run a salon no matter where you are. So why not let us help you look at your salon and your target market let is show you how to have your salon in  healthy profit. I also think that we need to always look at the Why. Ask the question Why are we in business whats it for? OrWhy do we want to go into to business what is success?

Why do I suggest this I think by asking and exploring the why we get to the motive behind why we want to be in business what is true success. Why the will also help us to understand our true values this in turn helps us to follow the path to the success we want  and desire. It will help us to surround ourselves with the right team ,those who share our values and vision. Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

IMG_4518

Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

 

Find the answers to these questions and many more and make your future a huge success.

The salon and The “S” Word

“In writing this book Mike Vallance, focuses upon all the essential ‘S’ words that underpin our salon procedures and creates the ‘benchmark’ for excellence in our global hair industry”. See book reviews and comments posted 

The salon and The S Word

The ‘S’ Word topics:  

Service – The word that everyone talks about and is fundamental to everything we do. We know what bad service is, but how do you measure good service? What do our customers want, what do they expect? What are your standards like, could you improve?

Sales & selling – If you can sell; you are likely to do well if you cannot, you won’t go far. Who are our customers, where do they come from? How do we identify our own target market and capitalize on the relationship? Do you know the principles of merchandising and want to set-up your own retail ‘one-stop-shop. Suppliers – Your purchases affect your profits, so the less you spend, the more you earn. How do you maximize the relationship with your supplier? How do you achieve better deals and discounts with your suppliers? How do you compete against the big shops and stores?

Staff – As an employer, the people that work with you, should work for you; but how often do they seem to be doing their ‘own thing’? Are you getting the best from them, could they be more efficient, effective and productive?

Find the answers to these questions and many more and make your future a huge success.

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The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.

Conclusion

This journey, this career, is wonderful – challenging, inspiring, and yes, hard work.

Leadership
Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.
Conclusion
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

I also think that we need to always look at the WhyAsk the question Why are we in business whats it for? OrWhy do we want to go into to business what is success? Why do I suggest this I think by asking and exploring the why we get to the motive behind why we want to be in business what is true success. Why the will also help us to understand our true values this in turn helps us to follow the path to the success we want  and desire. It will help us to surround ourselves with the right team those who share our values and vision.

IMG_4518

Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

Mike B2MR

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image.

 

The Salon & the ‘S’ Word

 Written by Mike Vallance

My web site is Back2myroots: B2MR feel free to check in

You can also find me here on

LinkedIn on Twitter MikeB2MR and Facebook Back2myroots B2MR

 

 

2 Responses to “The hair salon survival plugging those leaks!”

  1. Linda Hunter says:

    I was just wondering how to get new clients to come in and the old ones come back? I have notice even giving Discounts, people still don’t come.

  2. b2mradmin says:

    Hi Linda think if this is an issue it’s time to reflect on the service the salon gives the consultation discounting is not the answer maybe it’s time to seek out some professional help to see where the issue is and how to fix it!
    starting keeping records of clients visits return rate who are recommending. it’s a fact that unto 50% of clients who visits a salon once never return why is this? thats a lot of lost business!

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