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Is hairdressing recession proof

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Is hairdressing recession proof

mike vallance

 

Is Hairdressing recession proof ?

How well has your salon and business ridden out this recent economic storm? Well  of course it did! It takes positive thinking. It takes having a business plan and strategy. It takes a willingness to change and adapt. We all hear so much in the news about triple dip recession failing business we are feed negativity so much that we start to believe it. We use it an an excuse for things not going well. Let me share this with you  for everyone one salon suffering another is growing and expanding . We are in a service industry peoples hair does not stop growing in recession people still want to feel good, look good What the public wants what our clients want is great service and value for me. Not cheap not discounted Value. Although as i write this my mind is focused on the Uk economy I know that the same issues apply across Europe and indeed globally affecting both North America and Australia. No one is immune to the challenges of business in today’s market

The challenges we face to day:

As I walk around town or take trips to other places and cities I delight in seeing the busy Cafe the busy lunch time restaurant. The after work bar. Of course there are the sad looking empty ones they stand out when other are thriving.Why they must be doing some thing wrong. The same applies in the salon .The street appeal the atmosphere, excellent knowledgeable attentive staff. The service offered from the receptionist or front of house greeting to stylist introduction the consultation yes the service the experience. This is what our clients want this is what can make that difference between success and failure. Having  a strong salon identity be community focused having a strategy one that is focused on growth and froward thinking.  One that encourages staff collaboration and innovative thinking. Allows for staff training and career development. Create a niche market have business model that is forward thinking challenge your self and those around you.

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A way forward for you and your salon

In these challenging times it is more demanding but the rewards can still be great. Don’t allow your self to play the blame game, be up beat make sure you have regular staff and team meeting share new idea’s always be positive. Do not get sucked into the discount club. Be a value added salon have in salon promotions for products. Offer evening events  to clients, have regular team training evenings. all this helps to promote an up beat professional image.

emily

A call to action:

As salon owners and stylists and indeed business men and women it is so easy to get caught up in the small things that we lose sight of the big picture. That vision, those goals we have problems and issues to deal that arise daily they can become consuming you cannot afford to allow this to happen. It so often becomes easy to lose sight of the big picture . Issues and  situation repeat themselves you keep coming up with the same old ideas to deal with  the same problems and issues them your on that tread wheel, it happens oh so often whats needed is a new focus a new set of idea’s a new game plan what you need is help!! What you need is a way forward one that encompasses every aspect of your business address everything from running the salon, a new business plan and strategy a list that could go on and on given how complex our salon and industry can be !

Here’s just a sample of what you could achieve… with help !
•    Pricing Formula – so you can take the emotion out of charging
•    How to have a price increase without having a meltdown
•    Employing the right people – at the right time
•    Marketing your salon without costing a cent (that works)
•    Grow your salon profit and find where all those profit leaks are
•    Have your reception area making money
•    Get your team on your side – all working together, with you
•    Feel the energy and excitement about your salon business again
•    Fill your salon book with top clients
•    Create the service experience your clients really want (not what most staff think they’re wanting)……
•    Stay motivated every day so nothing stands in your way!
•    Grow your salon business with long term results (so you can relax when you’re not there)
•    Push through the barriers that hold you back
•    Keep your clients returning and referring many more to your salon
•    Coach your team to be star performers
•    Get great results when dealing with team issues
•    Paying your team effectively so you BOTH win

What is all this leading to you may ask or think ?

That recession is only a negative if you don’t take action.

That positive action will reward you and your team. taking action requires work and commitment talk is not enough action are required . Its a little like signing up for the gym for the new year to lose weight! Signing up is not enough you need to do the work. No one ever lost weight by just enrolling at the gym ‘Commitment!

make over

The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.

Conclusion

This journey, this career, is wonderful – challenging, inspiring, and yes, hard work.

Leadership
Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.
Conclusion
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

I also think that we need to always look at the WhyAsk the question Why are we in business whats it for? OrWhy do we want to go into to business what is success? Why do I suggest this I think by asking and exploring the why we get to the motive behind why we want to be in business what is true success. Why the will also help us to understand our true values this in turn helps us to follow the path to the success we want  and desire. It will help us to surround ourselves with the right team those who share our values and vision.

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Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

Mike B2MR

The salon and the S word now available in book and e book format for links to purchase and reviews Click here or on the image.

 

The Salon & the ‘S’ Word

 Written by Mike Vallance

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