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Salon & Spa. The BASICS

Back2myroots : A place to share thoughts and grow idea’s. B2MR

 Salon & Spa. The BASICS

I recently read a great interview with Tony Beckerman.  It inspired me so much that I had to listen to the full interview  and contact him.  A man with amazing insight experience and industry vision. In his interview he eluded to what he called the B.A.S.I.C.S.  This  acronym covered in my view perfectly the area’s we have to look at and consider for business and salon success and stability. He gave me his  permission to use it for this topic.

 

 

Salon Inspiration comes from an understanding of the BASICS that drive our industry forward to greater successes. Salon inspiration comes from a willingness to open up your mind embrace change and new challenges. To make change happen.

 

 

B.A.S.I.C.S.=Business.Artistry.Sales.Information.Communication.Service.

I would like to look at each of these area’s one at a time so we can see how they are all connected for me they encompass every piece of the that jig saw puzzle we form to create a picture of our Vision .

B= Business.

We are all in business either as a salon and or Spa owner or as a stylist working in a salon, you may think  it odd when I say .You me  as stylist when working  in the salon we are the product. its the service we deliver the skill our creativity that keeps our clients coming back.The salon owner provides the venue the surroundings that in many cases make this possible, however we are all equally responsibly for our selves.

A salon owner has to maintain standards show leadership and yes make and take some hard decisions. Formulate a strategy for success share their vision innovate and inspire. A stylist working in a salon has to be a team player. To be successful in either case one has to be committed open to facing challenges be forward thinking.

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A=Artistic or having artistry

We as stylists/ hairdressers are artistic creative we have vision we can solve problems offer solutions. However  we still need to stay  current with trend and techniques we have to have an open mind an be willing to embrace and adapt to market trends fashion an style’s. Artistic creative visionary !

S=Sales 

Yes we are all in sales. We are the product so we sell our selves our skills our services. We recommend products in the consultation. We are in the service industry and in sales, don’t ever kid your self that you are not in sales or tell your self that selling is not for you. To succeed as a salon owner and as stylist you have to embrace sales. Sales through knowledge, sales through recommendation its easy sales through believing in the services and products is easy ! If you cannot sell you will not succeed!

I=Information   

I love this one. We have to constantly ask question seek out answers. Gain new knowledge knowledge is power. Be on top of whats new exciting innovative, beware of new products the good the bad the safe the not so safe. Stay inspired through learning new things. Strive to be to the go to person. Research, use social media, join professional discussion groups. To learn is to grow! Always ask the Why !

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C=Communication  

In the words on Tony Beckerman  “We now have all this new found information” what do we do with it ! We share it we communicate it to others. How through the consultation process through interaction with other stylists through mentoring. Through sharing in social net works. If you are lacking in your communication skills in delivering that perfect consultation seek out help. Communication is the key to success . How can we develop lasting relation ships build on trust and respect if we cannot articulate or communicate properly ! A skill to have a skill to master.

S=Service

Yes as I said at the beginning all connected ! All of the above come under the banner of what we do what we deliver day after day to each and every client. Service !Make no mistake if you don’t like people don’t like the idea of giving service how every creative you might be you will not succeed  as salon stylist unless you embrace the concept of Service delivering that unique ultimate experience to your clients.

Salon Service. Stylist service. It matters not at this point whether you are the salon owner or a stylist on the floor we come together to deliver our services. To service our clients to listen to their concerns to offer solutions. To recommend a new look, a style, a  new course of action. To recommend products to maintain and enhance these looks and styles. Its all connected we are working together sharing a vision. Building our business one client at a time.

Leadership
Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.
Conclusion
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

My web site is Back2myroots: B2MR feel free to check in

You can also find me here on LinkedIn on Twitter MikeB2MR and Facebook Back2myroots B2MR

Thanks Mike B2MR

Stylist having an online profile.

I’m very excited and flattered to have been offered an opportunity to post an article on the Hairbyus.com web site Click here to read 

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As a stylist young or seasoned why not build a profile try this platform www.hairbyus.com if you post images of younger models, with current commercial hairstyles then it will attract a younger audience looking for those kind of hairstyles in your area.To strive to be better to make a real difference!Intelligent salon software provides a state of the art comprehensive salon marketing and management solution, complete with the knowledge, expertise and coaching required to take your salon to the next level.

Mike B2MR

 

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