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Hair consultation and the stylist

Welcome to BACK2MYROOTS B2MR: 

Hair consultation and the stylist

Regular postings of fresh new topic’s.

mike vallance

 

Into the salon: The hair salon. The salon spa.The beauty salon.The hair salon. By definition a place of creativity. Highly skilled professional educated  passionate caring. But how are those communication skills? Should we ever stop taking time to think about our consultation skills?

How do we respond to the issue’s and demands that face us in today’s salon? How do we get that edge? How can we compete and attract new business and indeed retain our existing client base? Should we discount? If so how? If yes why? or why is you fill in the question ?

Should a long term client expect special treatment? A deal? It’s is my view that if we are doing our job properly we should not have to discount. What

is Properly? Service. Attentiveness. Skill. Professional knowledge.creativity. If you go to the dentist every 6 months do they offer discount for their service? I think not.We need to cherish our clients outstanding service consultation genuine caring. For me as a stylist giving back would be working with community to help raise awareness on certain issues, Charity work fund raising. Making a difference improving things for many. Not just giving out the odd discount to make someone feel extra special!

Check out raising funds locally for  charity  that appeals to many. Cancer relief. your local addiction centre. Maybe a children’s charity. Aids research. Choose a cause that works for you and your staff support it as a team and as a business. When asked for a discount you can say ‘sorry rather than discount we support our given charity’ How many new clients come through our door only to leave never to be seen again? Maybe instead of constantly trying to attract new business we should concentrate on the business we have. It is a fact that over 30%  and up to 50% of clients that visit a salon never return.Why is this? Maybe this is the area to concentrate on !

 Look into the topic of Service that ultimate salon experience:

This by definition is a total package of pampering making our clients feel very special affording a very unique standard of service this can be the environment created the atmosphere furnishing image all key to this experience. This being said we must not detract from importance education knowledge and communication all the tools required for the ultimate consultation. In so many cases the consultation is either very short rushed none caring uninformative.

colour advice consultation

 It does not matter how much time energy and money are committed to. The visual. The comfort level The service. The overall  experience if the  package is not supported by honest caring hands on service from a knowledgeable stylist. The consultation should be your time to shine but it’s also your time to connect with your client  make them feel at ease discover the issues the history of the their hair what brings them to you. Discover what you can do for them how you can take a journey together to reach there desired goals discuss condition, image, look find out what makes your client comfortable putting people at ease yet taking control comes with experience assure them that everything is possible it just takes time patients and a game plan.

I read one comment that suggested: Turn the conversation to what they client needs and wants! How can we do this if we do not take the time to discover who they are and what those needs and wants might be! We have to take the time to ask all the right questions and listen to the response.It’s not about us or what we think is needed it is up to us to discover unlock those inner needs. The skill is patients and asking the right questions. It is my experience that women do know what they want sometimes by finding out what they don’t want we get an idea of a direction to move toward. The skills we need go far beyond those of just wanting to do hair. To truly succeed we need to be skilled and versed in so many fields communication public and human relations.

I also think that it’s very important to touch on the topic of boundaries we cannot please every client we cannot take the same journey with everyone. Sometimes after a consultation we just know that this is not going to be a fit have the courage to say you don’t think this will work trust me when I say you get more respect and it will not effect your business to have clear and defined boundaries.

In some cases it’s all about the deal. If the deal is the expectation of discount maybe this is not who you want to work with. making some one feel special and look great offering sound advise solving hair issues is the business we are in. If it takes a discount to make someone feel wanted and special. Then maybe they need to find a discount chain. the chances are they will never be happy with their hair or the salon or stylist! It is not failure to not get involved it is failure to let your EGO say i can deal with this rather than admitting it’s not a fit and adviser maybe a different stylist or salon.

Trust me when i say i have seen many stylist work out their days take before the day starts. I have worked with one stylist  who would get into work look at the day sheet and get all the tubes of colour out for that day putting them aside. How could you possible know what a client wants in advance of them of talking with them. How boring ! Well this stylist was really very boring personality of a  dead fly!!! Bland and dull !

Back to the plot 

First impression count how you look and present your self says who you are its all about the image you project your dress hair makeup! That look that says this is me! what can i do for you? We have introduced our self walked our client though to our work station this area is representative to who you are how you work , untidy dirty chaos does not work! With the clip board on your lap sit next to your client  eye level eye contact remember you have some information to hand so use it. Not what are we doing today ! ‘how about’ I see from the information you have kindly filled you you had a hair cut 6 weeks ago  how has that been working out for you. How manageable have you found it as it’s grown out. when that leads into what brings you here today how can i help all leading  open ended questions. This now leaves the door open for easy conversation you have relaxed your client you are starting to build trust. Personal routine, products used, if chemical service has been carried out on the hair even if not being re done on this occasion it still needs to be touched on for future booking and for advice and comment

Never ever put a colour chart on a clients lap and say what colour do you want today it’s our job as professionals to advise on colour that can work and look stunning. Having established History and indeed wish list we can move on the recommendations. Style. Look. Length. Colour .Poducts styling tips maintenance be honest i like to refer to a relationship as taking a journey together that with patients honesty open the doors to endless possibilities. In closing having a fully booked day is what most stylist long for consistently busy. But consider when fully booked or over booked we lose clients ! Why however good we are the standard of service drops.

Don’t take short cuts keep clients waiting you sacrifice your standards for a few extra £££ or $$$$. If you do this and you do more damage than good a dissatisfied client will go else where taking her friends with her! it’s Service, reliability, Service consultation, Service, skill oh and More Service!!! It’s not discount that buy a relationship or a client!Its caring service !

The ‘Three R’s’ 
”Reputation. Recommendation. Retention”. 
It’s not built on that constant looking for new clients it’s looking after what you have! It’s investing in your self and your business and those around you.

Conclusion

This journey, this career, is wonderful – challenging, inspiring, and yes, hard work.

Leadership
Our industry is in constant change and is sometimes criticised. For lacking vision in some areas. However there is an ever growing body of professionals. That have a firm commitment to our industry, they have a passion for change, to raise standards through education and sharing. Leadership, education and team incentives.Will over time and with commitment give any individual that ability to do exceptional work and to be more creative. Leadership and management help create an amazing work environment for all concerned. So key for success for all concerned.
Conclusion
This journey. This career, is wonderful – Challenging. Inspiring and yes can and will be hard work. but the rewards are worth all the effort.
Thank you all for letting me share some thoughts with you today.These are inspirational, passionate, industry professionals.They have a vision. These are the people I want on my bus to learn from, share with, take a journey with. Get inspired. Connect with driven motivated industry professional. challenge your self. invest in ones /your self 

Are you driver or passenger !

 There are no guarantees in life and ones career and career choice is no different thing happen and its how we deal with them that defines us. Jobs change relationships come and go the one thing that remains after training is our skill both hands on creative and the ones we learn about people and communication about caring about being a team player. Constantly developing new skills staying current is so very important.

My web site is Back2myroots: B2MR feel free to check in

You can also find me here on LinkedIn on Twitter MikeB2MR and Facebook Back2myroots B2MR

Stylist having an online profile.

I’m very excited and flattered to have been offered an opportunity to post an article on the Hairbyus.com web site Click here to read 

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As a stylist young or seasoned why not build a profile try this platform www.hairbyus.com if you post images of younger models, with current commercial hairstyles then it will attract a younger audience looking for those kind of hairstyles in your area.To strive to be better to make a real difference!Intelligent salon software provides a state of the art comprehensive salon marketing and management solution, complete with the knowledge, expertise and coaching required to take your salon to the next level.

Mirrored Vision   By Martin green

Mirrored Vision

 

Finding customers keeping Clients 

What can I say in writing the Mirrored vision. Martin Green has has taken a risk to produce something that the industry really needs a shot in the arm Innovative, radical, inspirational, challenging.
It certainly poses some really interesting idea’s and concepts it also crosses the boundaries of what might be seen and perceived as normal processes within our industry and in the salon.

Hair image consultancy short tube introduction video

A new connection for me and new association Gary Sunderland amazing creative talent refreshing product line take a look at his web site

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I also think that we need to always look at the Why. Ask the question Why are we in business whats it for? OrWhy do we want to go into to business what is success? Why do I suggest this I think by asking and exploring the why we get to the motive behind why we want to be in business what is true success. Why the will also help us to understand our true values this in turn helps us to follow the path to the success we want  and desire. It will help us to surround ourselves with the right team those who share our values and vision.

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Remember. Salon success. Stylist success. Business success are all linked together it’s Team success. Its never about any destination only ever about a journey taking the right people on that journey makes it enjoyable maybe even fun!

Mike B2MR

 

 

 

 

2 Responses to “Hair consultation and the stylist”

  1. […] on the history of the hair that is being considered for this look. It’s back to that consultation or being honest with yourself if doing it as a home project.There are many formulations that one can […]

  2. […] We forget about the existing business. That being the client the service the experience the consultation. We forget to live in the now! Striving and Trying to build up a strong clientele. But constantly […]

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